Everything that exists was once imagined
(Dune and Foundation)
Aleph Publisher

the project
 

Aleph is one of Brazil's foremost publishers of science fiction and pop culture. We crafted a campaign to leverage the release of audiovisual adaptations of two of the publisher's sci-fi classics: Isaac Asimov's 'Foundation' and Frank Herbert's 'Dune.'

"Everything that exists was once imagined. Imagine." With this campaign message inviting people to imagine new worlds, we developed the project's strategy, created content to encourage reading of these works, and creatively directed actions involving content creators to offer fresh perspectives on literary classics, thereby expanding the reader base.
 

Creators involved in the campaign: Ora Thiago,Aline Valek,Lilian Farrish, Ing Lee, Manzi, Natalia Kreuser, Drii Books.

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tasks I handled:

curatorship and creative direction for influencer campaigns

project management

agency:
estúdio greta